Debates over the permissible advertising costs have become heated again when law makers contributed opinions for the amended Law on Corporate Income Tax at a seminar held in Hanoi last Thursday. Speaking at the seminar held by Nghien Cuu Lap Phap magazine, the Young Entrepreneurs Association and University of Economics and Law, lawyer Truong Thanh Duc said that all caps on advertising costs should... 

Vietnam’s advertising growth of 30% last year mainly resulted from television commercials as advertising in print media and on the radio are declining, said the research firm Kantar Media Vietnam. Among over VND20.4 trillion enterprises spent on advertisements in the mass media last year, advertisements on television accounted for VND18.25 trillion, up 36% from the previous year. Meanwhile, advertisements... 

TV stations will continue to hold the lion’s share of the advertising market in Vietnam this year as TV is still the most popular medium and most effective advertising vehicle. Tran Thi Thanh Mai, general director of Kantar Media Vietnam, said TV ad sales reached over VND12.5 trillion in last year’s first nine months, up over 30% year-on-year, while ad sales in print media and on radio stations... 

Not only multi-national groups, but domestic big enterprises also spend big money on TV ad campaigns. Ad market lucrative An officer of a market survey firm recorded 112 TV ad pieces posted within two hours on a Friday in late August. These were the ad pieces of 48 goods brands on VTV3 channel, nine of which appeared four times during the two hours. They were mostly the brands in the fast consumer... 

The local advertising market has posted considerable growth but a lion’s share is still largely under the tight grip of foreign advertising agencies. Do Kim Dung, vice chairman of the Vietnam Advertising Association, said that a market share of up to 80% now is now being dominated by around 30 foreign enterprises among about 5,000 companies in the advertising industry. These figures, however, are... 

TV still dominates the advertisement market. However, the position may change in the near future amid the youth’s changes in their habits of using media. The market survey conducted by TNS Media Vietnam in the second quarter of 2012 in six socio-economic areas has found out big changes in the consumers’ taste, which would lead to the significant changes in the advertisement market. 4800 households... 

The new decree for the Advertisement Law taking effect early next year will impose tough fines on those running false ads, with the heaviest fine expected to rise five times from the current VND40 million to VND200 million. The stronger punitive sanctions are expected to prevent false and misleading advertisements that do much harm to consumers, officials said at a seminar held in HCMC last Friday... 

While legislators rue the multiple violations that they have to deal with in Vietnam’s advertising sector, international experts see it as having strong growth potential. “Look at Vietnam’s population now and we can understand where it would go in the next few years,” he said. “Young people become wealthier and consume more, which means a healthy future for the [advertising]... 

Advertising in Vietnam is trending toward mobile devices, with the country becoming a member of the club of nations with one billion mobile internet advertisements a quarter, according to BuzzCity, a Singapore-based mobile media company. Last year mobile internet advertising grew at nearly 5,000 per cent in the country. It entered the list of top 10 mobile internet ad markets earlier this year, driven... 

The draft Law on Advertising is expected to address inequality in the representation of women in advertising, including inappropriate and degrading stereotypes, said Bui Thi Phuong from Ho Chi Minh National Academy of Politics and Public Administration. “In most advertising, women are always restricted to doing simple work such as housework or are shown in the fashion or cosmetics industries,”...