Adidas, the world’s second biggest sporting goods maker, is facing scrutiny from local tax authorities on suspicion of transfer pricing violations. A senior official at the Tax Inspection Division 1 under the Ho Chi Minh City Department of Taxation, said the department was asking Adidas Vietnam to provide legal documents that showed costs related to transactions on international marketing, copyright... 

adidas Vietnam has rented the 22nd floor and a part of the ground floor of the Bitexco Financial Tower to open an office and its biggest store in Vietnam. The Germany-based sportswear manufacturer’s biggest store, which is also its 50th store in Vietnam, is called adidas Tower and cover 265 square meters on the city’s tallest building’s ground floor, said Ryan Hart, country manger of adidas... 

HCM CITY — Breakthrough creative ideas are more important in securing brand buzz than official sponsorship during an event like the football World Cup, according to a recent report by Cimigo, an independent team of marketing and brand research specialists. Being an official sponsor of the World Cup was not necessarily sufficient to secure brand recognition, the 2010 Football World Cup Communication...