Vietnam’s four biggest television stations paid a total of VND536 billion in corporate income tax in 2011, according to statistics of the Ministry of Finance.
According to the ministry, when amending some articles of the Corporate Income Tax Law, the ministry only proposed reducing the tax to 10% for some print media organizations. It is because print newspapers have encountered many difficulties in the past compared to other media agencies, especially television stations which still earn a lot from advertising and pay a large tax amount to the State budget.
In 2011, Vietnam Television Station paid VND277 billion, HCMC Television Station VND154 billion, Vinh Long Television Station VND93 billion and Hanoi Television Station nearly VND11 billion in tax.
According to statistics of the market research firm JFK, electronic enterprises in Vietnam such as Samsung had to spend huge amounts on advertising to increase the market share from 28.6% to 32.9% in last year’s first half.
In addition, regardless of economic difficulties, Vietnam enterprises still spend a lot of their budgets on television advertising. TV advertising sales in the first half of last year doubled year-on-year.
Meanwhile, advertising on other forms of media has fallen, with a drop of 15% in radio advertising and 13% in daily newspapers.
The Saigon Times Daily