VNG, an Internet company based in HCMC, has said it will focus on boosting online game exports to China and Japan this year as a strong rise in online game users in the two countries is forecast.
VNG has recently shipped a game called “cloud garden” to China. The company has become one of the most successful foreign online games providers in China on the popular social network Qzone since the product launch two months ago, with some three million users, said Le Hong Minh, chief executive officer and chairman of VNG.
VNG will gain hands-on experience when exporting online games to China as it is considered a highly competitive market for online game producers with 10,000 online games available on social networks and mobile devices.
“Japan is another potential market since Japanese people’s spending on virtual content and products is ten times higher than that by Vietnamese and Chinese players,” Minh said.
The total value of online games on social networks and mobile devices in China and Japan is projected to reach US$5 billion this year and the figure will double in the next five years, VNG said, citing a survey.
An online game that VNG debuted in Japan in November last year has become one of the favorite online games on mobile devices played by female gamers.
The company will export two more games to these two markets in August, said Minh.
The Saigon Times Daily